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Jon Ronson, Flower Sculptures and Stories to Inspire
Ten stories that have given us creative inspiration this week
This week we had our first open show-and-tell session, Proper Fancy. It’s a very relaxed hangout for people to share inspiration and chat. Jump to the bottom of the newsletter for more on that, or join us on May 25th for Proper Fancy 2.
Friend of Storythings Rifa Thorpe-Tracey is hosting another Creating Abundance 4-week course. It’s designed to help creatives get unstuck, maximize their income potential, and have fun while doing it. Sign up now.
That’s it from us for this week. Enjoy this week’s stories below and have a fantastic holiday weekend.
How to Write a Story That Inspires (7 min read)
Breakdown What You Love About What You Love (5 min read)
The Future of Social Media is a Lot Less Social (5 min read)
I’m Usually Pretty Good At Naming Things (4 min watch)
Formats Unpacked: Married At First Sight Australia (4 min read)
The Origins of Creativity (12 min read)
Followers: So What Do These Numbers Really Mean (7 min read)
Stunning Frozen Flower Sculptures (1 min read)
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How to Write a Story That Inspires
This article is part of a much bigger piece of work based on creating news stories for user needs. I highly recommend this model for developing content. It’s an approach we at Storythings have been practising for years. This piece gives some great advice on how to write for one of those user needs and provides advice on formats, how to write titles and some pro tips.
(7 min read)
Breakdown What You Love About What You Love
There’s a really great quote in this piece about breaking down what you love. It really gets to the heart of why we spend so much time writing this newsletter and our other newsletters, such as
(5 min read)
The Future of Social Media is a Lot Less Social
Facebook, TikTok and Twitter seem to be increasingly connecting users with brands and influencers. To restore a sense of community, some users are trying smaller social networks. The New York Times takes a look at some of the networks that are catching the attention of those looking for something more authentic. If you want to dive deeper, there’s also this useful piece on the new wave of services rising to meet the crumbling empires of attention.
(5 min read)
I’m Usually Pretty Good At Naming Things
I love the editing in this short film. If you’re going to make a film about the art of collage, this is how you make it feel like the thing the film is about. There’s something really important in the message here too: it’s all about surrender and trusting the process. A lovely film that you should spare 4 minutes for.
(4 min watch)
Formats Unpacked: Married At First Sight Australia
I’d been looking for a new binge. Then Rob Alderson asked me if he could unpack Married At First Sight, a show I’d ignored so many times despite recommendations from my friends. I gave it a go based on Rob’s unpacking, and now I’m hooked. Find out what this format gets right that similar formats don’t. And get in touch if you’d like to unpack a favourite format.
(4 min read)
The Origins of Creativity
An interesting read from the New Yorker on the origins of creativity which, according to a new book, was devised in post-war America, in response to the cultural and commercial demands of the era.
(12 min read)
Jon Ronson’s New Podcast
I’ve just finished listening to Jon’s new podcast and it’s brilliant! It tells the story of a Tulsa debutante who, as a result of a series of unlikely and often very bad life choices she made in the ‘90s, found herself in the midst of one of the most terrible crimes ever to take place in America. If you’re a fan of Jon’s writing style you may be interested in this one-day masterclass he’s doing in London on May 28th. (Podcast series)
Followers: So What Do These Numbers Really Mean
In the third piece in this series that looks at audience attention, Matt Locke takes a look at the history of ‘Followers’ in social media and how the value of followers has diminished as the ‘game’ of social networks changed.
(7 min read)
F*CK OATLY - Oatly Tackles Brand Criticism in An Interesting Way
People have been boycotting Oatly on a range of issues. So rather than sweep the criticism under the carpet, they’ve gathered it all together in one place and tried to give more context, show how they’ve listened and correct any misinformation that is thrown their way. How else have brands addressed criticism in an interesting way? If anyone has more examples, please share them in the comments. (5 min read)
Stunning Frozen Flower Sculptures
These are beautiful!: “Arranged on a scaffold and surrounded by a field of snow, bunches of flowers and foliage in a range of colors and textures are doused with water before they solidify into thousands of icicles. The artist and a team of assistants worked through the night, waiting until temperatures were at their lowest so that the ice would form quickly. The following morning, the sun revealed the finished composition, and by design, ultimately melted it.”
(1 min read)
On Thursday we held our first Proper Fancy event. It's like a team show-and-tell for people who don't have a team.
Come and get some inspiration: Thursday 25 May 1 pm (BST). Leave your details here and we’ll send you a Zoom link.
Here are some of the things shared at Proper Fancy this week:
DS&Durga - Visual identity and copy
The Sound of Mexico City - Interactive story
Nordorff & Robbins - Rebrand
Open Circuits - The inner beauty of electronic components
Join us in May for more inspiration and chat.
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Thanks for reading. We’ll see you all next week.
Hugh, Matt, Anjali and the whole team at Storythings.