Discover more from Storythings Newsletter
Better Copywriting, Smarter Brainstorms and How to Tell Good Climate Stories
Ten stories that have given us creative inspiration this week
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Have a great weekend.
How to Get Unstuck Using Visual Frameworks (4 min read)
Playbook: How to Tell Good Climate Stories (Resource)
How Tinder Made Me a Better Copywriter (8 min read)
Brainstorm Questions Not Ideas (3 min read)
The Scale of the Milky Way (7 min watch)
A Love Letter to YouTube (3 min read)
The Illusion of Choice (Posters)
Ikea - Proudly Second Best Campaign (1 min watch)
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How to Get Unstuck Using Visual Frameworks
I’ll be sharing this far and wide. You may want to too. It’s a set of incredibly useful visualisations that will help you understand your thoughts. Or in this case, your stuckness. When you are in a stuckness situation, it’s really hard to see the way out. But having a visual is as close to having a map as you will get. You also need these wonderful 100 Visual Frameworks.
(4 min read)
Playbook: How to Tell Good Climate Stories
What a fantastic resource this is. Good Energy supports TV and film creators in telling wildly entertaining stories that honestly reflect the world we live in now—a world that’s in a climate crisis. The organisation has put together this playbook that includes tips and tricks that can be applied across all forms of storytelling. For example, there are lessons in this piece about how climate heroes don’t have to be saints that can be used to make your climate story feel less earnest or preachy.
Six Short Stories on Matching Your Personal Traits to Your Work
The opening story in Billy Oppenheimer’s newsletter instantly caught my attention, as it often does. This week we hear stories from Warren Buffett, Rick Rubin, Josh Waitzkin, and Jim Henson on the theme of leaning into your personal traits to shape your approach to business or creativity.
(4 min read)
How Tinder Made Me a Better Copywriter
Here are seven excellent copywriting lessons from Tinder, including ‘3. Not Everyone Will Love You (and that’s OK)’: “The more you narrow your target, the more you can write something that appeals to the right audience. It’s a good thing if everyone doesn’t love you — that’s called branding. As a former boss said about my work, ‘If no one gets angry, irritated, or provoked by your copy, it’s simply because it’s too boring.’”
(8 min read)
Brainstorm Questions Not Ideas
Erika Hall on how to put an end to the performative nature of brainstorms: “A quick and effective fix is to stop brainstorming ideas with your team, and start brainstorming questions instead. Getting together and listing every question you can think of about a problem, a process, or a situation is uncomfortable at first, and then in very short order enhances collaboration, decreases risk and puts you on the path to being a learning organization.”
(3 min read)
The Scale of the Milky Way
This mindblowing video demonstrates the size of the Milky Way using the map of America in a brilliant way. There’s a fantastic bit in the middle that contextualizes the size of the sun on that map which is quite something.
(7 min watch)
You’re Probably Recycling Wrong. This Quiz Will Help You Sort it Out
It’s amazing how effective turning a story into a quiz can be in helping your readers or customers retain information. This simple story/game has been more useful than any other guidance I’ve been given via leaflets, packaging or articles.
(4 min play)
A Love Letter to YouTube
It’s been a very good week on Why Is This Interesting? I was quite shocked at how much I undervalued YouTube until I read this. Also in WITI, this on Rimowa and branding is great as is the McLuhan Edition and how much of his work we have consumed through cultural osmosis.
(3 min read)
The Illusion of Choice
These posters for Richard Shotton’s new book The Illusion of Choice are genius!
Ikea - Proudly Second Best Campaign
And this smart and lovely campaign is a great reminder that you don’t always have to be the best. Or perfect, as discussed in the How to Tell Good Climate Stories playbook. Here’s one of the best ‘being second’ campaigns ever.
(1 min watch)
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Thanks for reading. We’ll see you all next week.
Hugh, Matt, Anjali and the whole team at Storythings.